Tuesday, March 17, 2020
Cowgirl Chocolates Essays Cowgirl Chocolates Paper Cowgirl Chocolates Paper Essay Topic: Like Water for Chocolate Cowgirl Chocolates first ever advertisement was of a beautiful woman wearing a cowboy hot, immersed in a watering trough filled with hot and spicy Cowgirl Chocolate truffles. This ad cost Marilyn $3,000 to run and she wondered if it would help her money-losing business. In 2002, despite not paying herself a salary and occasionally her art for services (she was an internationally renowned ceramicist), her small business generated revenues of only $30,000, while her expenses were over $50,000. Her product had won many awards from the two main fiery food competitions in the US and had also won awards for the packaging, but she still couldnt turn her business into a profitable one. Company History Cowgirl Chocolates was founded in Moscow, Idaho in 1997 by Marilyn Lysohir and Ross Coates. Marilyn and Ross created Cowgirl Chocolates to help fund their once-a-year arts magazine called High Ground. Marilyn got the idea from her love for chocolates and hot and spicy food, and found a local candy company to produce the chocolates in quantity. The Product Cowgirl Chocolates had three basic forms of products: individually wrapped truffles, chocolate bars, and a hot caramel dessert sauce. The individually wrapped truffles were available in a variety of packaging options. The truffles were sold in gift boxes, drawstring muslin bags, a collectible tin, or in a plain plastic bag. The first three packaging options were considered to provide value in their containers, more than just a candy, while chocolates sold in plain plastic bags were for customers who bought them online, just wanted the chocolate and didnt care about the fancy packaging. The chocolate bars were available in either orange espresso or line tequila crunch flavors, and the truffles were available in plain chocolate, mint, orange, lime tequila, and espresso flavors. Different flavors were wrapped in different colors to suggest their tastes or to differentiate among them. Mild-mannered truffles were also considered for introduction, which were the same find German chocolate without the spice. Marilyn thought that this product might allow her to get her product placed in retail locations that had rejected her chocolates before for being too spicy. Also, Marilyn knew that many people didnt enjoy spicy chocolates, or found at least some of her varieties to be too hot. She was also considering introducing calcium-added chocolate. Marilyn used Seattle Chocolates, a company specializing in producing European-style chocolate confections, as the source for all her chocolate products. Seattle Chocolates took Cowgirl Chocolates on as a private label customer because they liked and were captivated by the companys product and owners. They provided Cowgirl Chocolates with a small amount of its table space at several important trade shows and produced in half batches for them. Marilyn hoped that one day Seattle Chocolates would wholesale Cowgirl Chocolates, but before she could, Marilyn knew she had to increase sales significantly. Marilyn made the caramel sauce herself with help from a commercial kitchen in Sandpoint, Idaho. As with the chocolates, she used only the best ingredients. She considered dropping the caramel sauce because it was a lot of work to produce but not profitable enough. If not dropping it, she considered making it a Christmas product only, or hiring a sauce company to make it for her. But the latter option was costly, as she not only had to pay for the caramel, but also for the jar and delivery. She would also have to provide the labels, for which she would need to have new label designs made to match the jar style the company used. Distribution and Pricing Cowgirl Chocolates was most successive in Marilyns hometown, at the Moscow Food Co-op, her single best wholesale customer, accounting for 10%-15% of her annual sales. The product was also available at Wild Women Traders, a high-end womens clothing and antiques store, Northwest Showcase, an arts and crafts store, and at Bookpeople, an independent bookstore. Outside of Moscow, Marilyn had more difficulty placing her products. Other places included museums, gift shops, a restaurant, gourmet markets, and specialty food stores focused on hot and spicy foods. Sales were not great, and especially at the specialty food stores. She concluded that if her product was located with similarly priced goods, it would sell, but if it stood out in priced, then it did not sell as well. Several online retailers also carried her products, although sales were insignificant. Marilyn also had her own website, through which sales accounted for about one-third. Web-based sales captured both the wholesale and retail profits associated with the sale, and most of her sales growth from 1999 to 2000 had come from her website. Marilyn had also tried to get her product into a number of bigger name, upscale retailers, like Dean Delucca and Coldwater Creek, but they all thought her products were too spicy. Hence, Marilyn hoped that introducing the mild-mannered chocolates will help capture these retailers. Promotion Promotion wasnt big for Cowgirl Chocolates as Marilyn didnt know how to best promote he product given her limited resources. Her first ad would appear in Chile Pepper magazine. Other than the upcoming ad, promotional efforts were focused on trade shows and creating publicity opportunities. Trade shows focused on either the hot and spicy food market or the gourmet food market. At these trade shows, she gave out many samples, and occasionally led to placement of her products in retail locations on a trial basis. However, none really turned into high volume wholesale accounts. Generating publicity included efforts to include her company in article stories, which if it did occur, boosted sales temporarily. She was also thinking about how to capitalize on the interest the movie, Chocolat, was creating in spicy chocolates. She also thought about hiring a public relations firm, but found them too costly, and did not expect that any publicity a public relations firm could create would generate sufficient sales to offset the cost. She also considered writing a cookbook as a way to generate greater publicity. In addition, Marliyn wasnt sure how to best promote her product to potential customers. She wondered about seasonal opportunities, including Valentines Day and Christmas. What Next? Marilyns financial records showed that her business was not doing well. She had lost more than $6,000 on operations before taxes and had an inventory buildup of $16,848, much more than she had originally expected. If her ad failed, she decided not to use another one in the near future, and was pretty wary of working with distributors; she could not afford to take another gamble on a distributor. She questioned whether she should focus more attention on her online retail sales or on expanding her wholesale business to include more retailers. She had numerous questions about what to do next and how to improve her money-losing company, which was originally created to raise money to publish her arts magazine. Discussion Questions 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? I do not think that the strengths can overcome the weaknesses significantly, unless Marilyn makes considerable changes to the companys strategies. While Cowgirl Chocolates indeed has a point of difference, the biggest reason why it is difficult to succeed is because there is too little market attractiveness. The potential for high growth is low and the need for spicy chocolates is not really present. Furthermore, tastes of people are relatively constant in terms of food. While tastes can change, combining chocolate, a product sought for its sweetness, with spice, somewhat seems to defeat the purpose of chocolates being sweet. It is a unique, but weird mix of tastes, and may not appeal to many. 2. Using the total product view, describe the hot and spicy chocolate truffle offered by Cowgirl Chocolates. Based on this product view, do you think this product will be readily accepted by consumers? Why or why not? Core Product: design, an experience, gift, multiple uses with the containers, uniqueness Actual Product: package, design, chocolate, quality, taste, additional nutrients Augmented product: free samples, bonus products when bought online, service I dont think that this product will be readily accepted by consumers because there isnt much core benefit customers may want from this product. There also isnt much additional service or product that assists to purchase and use this product as well. Furthermore, the actual product, while unique in itself, doesnt have much benefit. 3. Construct a table consisting of the generic marketing mix strategies based on what you know about Cowgirl Chocolates, what marketing mix plan would you recommend to Marilyn and why? I think that Cowgirl needs to promote its product more and increase brand awareness first to help increase sales. Her current brand is unknown, and only a few people know about it. If the idea of spicy chocolates was more known and promoted, people might try it out more. Also, I think that she should use a kiosk or some of kind of stand near high-traffic areas and give out samples to promote her product because people need to know first what they taste like, and that they are actually enjoyable before deciding to buy them, since most of the people have never tasted spicy chocolate before. Since it may be a completely new product for many people, Marilyn needs to take steps to not only increase brand awareness, but also increase product awareness without having to make people pay for them just to taste. Also, I think she should take advantage of Valentines Day and Christmas to promote her products, buy providing a new experience for people who always purchase the same kind of chocolates every year, and they are the times of year when chocolate sales increase the most. Furthermore, I think that she needs to redo her ad to appeal more to a younger crowd, since the ad seems kind of racy, and might not appeal to youngsters or parents of youngsters, and they are the age group that tend to eat chocolates most.
Sunday, March 1, 2020
Body Parts as Tools of Measurement Body Parts as Tools of Measurement Body Parts as Tools of Measurement By Maeve Maddox An online writer relating the history of luggage tells how in the old days, holiday makers didnt try to manage with a mere suitcase when they went to the seaside for a week or so. They took the same kind of large trunks they would use if they were going on a long voyage: after all they had to change several times a day and not into dresses that barely covered their private parts but into foot-long petticoats and skirts. Marie-Luise Stromer I dont think that a foot-long petticoat would cover much of a ladys anatomy. The writer was reaching for an expression to convey the fact that in those days, a womans dress extended all the way to her feet. A choice of foot-length may not have been as jarring as foot-long. The reader could probably infer a meaning of extending to the feet. The usual idiom for what the writer intended is floor-length. Ex. She wore a floor-length gown. The expression foot-long, on the other hand, means a foot (12 inches) in length. Ex. They sell foot-long hotdogs here. English possesses several measurement words that derive from body parts. cubit from Latin cubitum, the elbow. A cubit was a measurement based on the forearm from elbow to fingertip. The exact length varied according to whose arm was being used and could be from 18 to 22 inches. digit In Latin, digitus could mean either finger or toe. The same is true of digit in modern English. People use the digits of their hands to count to ten. And just think, we imagine were so modern and up-to-date because we live in a Digital Age. fathom Old English faethm was the length of the outstretched arm, about six feet. Water depth is measured in fathoms. Miners use the term to describe an area equal to six square feet. hairbreadth According to the Online Etymology Dictionary, hairbreadth is said to have once been a formal unit of measure equal to one-forty-eighth of an inch. hand Originally, a hand was a measurement of three inches, but now it is four inches. This measurement is stil used to reckon the height of horses. handful This is an indeterminate quantity of some dry measure, such as grain, that can be held in the cupped hand. A Greek word for handful is the origin of the Greek coin called a drachma. span In Old English a span was the distance between the thumb and little finger of an extended hand, roughly nine inches. Again, it all depended on whose hand. thumb was probably the basis of the measurement now called an inch. We dont measure things in thumbs, anymore, but we do talk about thumbnail sketches and thumbnails in the sense of small images. The expression rule of thumb probably originated with carpenters who used their thumbs to take rough measurements. The notion that the expression originated with a law permitting a husband to beat his wife with a stick no larger in circumference than his thumb, has no historical basis. NOTE: The article that triggered this post is interesting and, considering that the author may be writing English as a second language, extremely well-written. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:45 Synonyms for Ã¢â¬Å"FoodÃ¢â¬ List of Greek Words in the English Language50 Musical Terms Used in Nonmusical Senses
Thursday, February 13, 2020
Administration - Essay Example Likewise, knowledge, change and globalization are the three driving force of this era. Consequently, various transitions were brought out; and so most businesses go all-out to adapt to this phenomenon.First, most businesses today were highly globalized, they were conducted by the used of modern gadgets. People from around the world are working together to achieve a common goal. Even they were being raised with different cultures and beliefs, their mutual interests bind them to do business together. To think about all this happenings, the role of the administration is quiet hard, isn't it Back in the 90's, businesses conducted communication through the use of fax machines or telephones. This time, two individuals from two countries can do a conversation without any communication barriers-face to face. However, consequent to this are the technical, cultural and linguistic challenges of globalizations hence managers have to adjust in the midst of these diversities. Technically, as globa lization takes its place, old business entities need to update all their gadgets to compete in the global market or take advantage of the rapid technological change.
Saturday, February 1, 2020
The Liberty Leading the People - Eugne Delacroix - Essay Example The painting reveals the picture of a heroine carrying a flag and a musket slightly at the right of the painting. There is also a child who is holding two guns on the right of the painting. Additionally, another man is holding a sword and is armed for battle on the left corner. There is also another young man holding a musket at left of the painting. Apparently, many people are helplessly lying on the ground. In the background a blue sky and light is seen on the horizon. The flag carried by one woman, the heroine, is colored red, white and blue. The men, who are armed, are dressed in uniform ( Coetzee 45). The uniform constitutes of grey shirts, black three-piece tops, and khaki trousers. Additionally, all the armed men are wearing hats. The men are also carrying black bags with a certain trademark and a white handle. The buildings near the scene of the battlefront seem demolished. Some of the people lying down are in the same uniform as that of the men in action. The parts of the ar t, which are in light are the standing people like Eugene Delacroix and the woman with a rifle. The subdued people are in shade and the source of light is the rising sun at the horizon. The painting has a good mixture of colors, which have been used to create dÃ ©cor and beauty of the images and the background. The whole scene reveals a fierce confrontation between two rival groups and the scene that catches my eyes is the woman carrying the flag implies that a battle was worn and the group owning the flag worn the battle (Delacroix sand ONeill 67). The figures are intriguing and attractive to the audience especially because of the colors used to present them. There is movement portrayed by the painter. The woman with a rifle is presumed to be in motion given her position. The three dimensional reflection of the painting is manifest in the creative location of the background, the sky and the people at the forefront. The painter was standing at the front
Friday, January 24, 2020
Definition of Trend/Issue Inclusion is the combining both general education classrooms and special education classrooms into one. Full inclusion combines everyone regardless of the severity of his/her disability; whereas partial inclusion leaves those with severe and profound disabilities and/or intellectual disabilities in self-contained special education classrooms. In an inclusive classroom setting, special services are brought into the classroom instead of students being pulled out of the classroom for those special services (Henson, 2006, p.366). An inclusion classroom is designed to allow students with special needs the opportunity to access the full curriculum and view children of their age group in their natural interactive and behavioral model (Terpstra, 2008). Background Information The No Child Left Behind Act of 2001 (NCLB) require proficient teachers in the areas in which they teach which could serve as a problem for some special education teachers that are not as qualified in core content areas as they are in special education, particularly with secondary education (Nichols, 2010). Many people feel this has been the driving force behind the push for inclusion more than for the sole purposes of providing the most effective learning environment for all (Nichols, 2010). An effective co-teaching model is the best research based method in implementing the most effective inclusive environment. A co-teaching model has a general education teacher and a special education teacher working together as a team. While this model is the most effective it is only effective when properly implemented, which it seldom is. More often than not the general education teacher takes the lead as the head of the classroom w... ...rating multiculturalism, constructivism, and education reform. (Ed. 3). Long Grove, IL. Waveland Press, Inc. Jung, W. (2007). Preservice teacher training for successful inclusion. Education, 128(1), 106-113. Musti-Rao, S., Hawkins, R. O., & Tan, C. (2011). A Practitioner's Guide to Consultation and Problem Solving in Inclusive Settings. Teaching Exceptional Children, 44(1), 18-26. Nichols, J., Dowdy, A., & Nichols, C. (2010). Co-teaching: an educational promise for children with disabilities or a quick fix to meet the mandates of no child left behind?. Education, 130(4), 647-651. Roberts, J. A., Keane, E., & Clark, T. R. (2008). Making Inclusion Work. Teaching Exceptional Children, 41(2), 22-27. Terpstra, J., & Tamura, R. (2008). Effective Social Interaction Strategies for Inclusive Settings. Early Childhood Education Journal, 35(5), 405-411.
Thursday, January 16, 2020
Learn about Maria Teresa Tula, a leader of COMADRES, by accessing http://rfkcenter.org/maria-teresa-tula. Maria Teresa was kidnapped, raped several times, and severely beaten, yet she continued her struggle even when family members rejected her for being raped. However, rejection after being raped triggered her questioning about womenÃ¢â¬â¢s subordinated position in society and helped her to start seeing the world through gender eyes. Read about her story and then write a paragraph about your personal reaction to Maria Teresa TulaÃ¢â¬â¢s decision to join COMADRES and her bravery to continue the struggle after rape and torture. -I was astonished with Maria Teresa TulaÃ¢â¬â¢s decision to join COMADRES and her bravery to continue the struggle after rape and torture. With the first attack toward her husband I would have tried to escape but instead she got more involve and was fighting for the rights of everyone. She did not get attack once but about three times and she continued fi ghting for human rights. Leaving her kids behind and just staying with her two youngest must have been the most difficult decision for a woman to do and because of her bravery I admire her. 2. What are they saying in these songs? What does Sting mean when saying Ã¢â¬Å"they dance alone? -Ã¢â¬Å"Bullet The Blue SkyÃ¢â¬ single from The Joshua Tree album it is about an actual experience that Bono had while visiting El Salvador. There he saw women whose children had been imprisoned or murdered by the military regime there. He was inspired by it and immediately wrote the lyrics for the song. It is a song about protesting against corruption, hypocorism, weapon and people being terrified. Ã¢â¬â Ã¢â¬Å"They Dance AloneÃ¢â¬ was written after Sting saw a brief news story about women dancing in the streets of Chile torn apart by the Pinochet regime. The women were dancing in the streets with pictures of their husbands, fathers, brothers or sons pinned to their clothes or they were holding the pictures and danc ing with them. It is a beautiful song saying what the women in Chile were unable to express. It tells a story about a woman a daughter, a wife or a mother how they are left dancing alone because of the killing of their love ones. This songs makes you feel and understand what the people were going through. At the end of the song I love how it states Pinochet: Ã¢â¬Å"Can you think of your own mother dancinÃ¢â¬â¢ with her invisible son?Ã¢â¬ In other words, Ã¢â¬Å"Watch it, mate. YouÃ¢â¬â¢ll get whatÃ¢â¬â¢s cominÃ¢â¬â¢ to ya!Ã¢â¬ 3. Why did the government violate human rights? Who collaborated with/supported the government in the fight against Ã¢â¬Å"communism Ã¢â¬Å"? -TheÃ government violates human rights because after the Cuban Revolution, Latin America became an important theater of the Cold War and for the U.S.-backed Ã¢â¬Å"Operation CondorÃ¢â¬ in South America. Operation Condor was conducted as a campaign of terror involving assassination and intelligence operations by dictato rships of the Southern Cone of South America; it had the tacit approval of the United States. It was a program aimed to eradicate communist or Soviet influence and ideas in Latin America. -What is the Cold War? How is the Cold War related to the events in Central America? Ã¢â¬â The Cold War was the tense relationship between the United States (and its allies) and the Soviet Union (USSR, and its allies) between the end of World War II and the demise of the Soviet Union; i.e. the years 1945 to 1991. This war was unlike other wars in that the two sides never clashed directly in battle. Ã¢â¬â The Cold War was related to the events in Central America because it altered Latin AmericaÃ¢â¬â¢s relationship to the United States profoundly, as the region became a battleground between two competing ideological systemsÃ¢â¬âcapitalism and communism. Prior to the Cold War, both economic and geopolitical concerns had motivated U.S. policy toward Latin America. But, after the lowering of the Iron Curtain in Eastern Europe, George Kennan, the chief architect of American foreign policy towards the Soviet Union, advocated containment to halt the spread of communism, not just in Europe, but globally. The result was a bipolar world featuring proxy wars fought throughout the Third World by surrogates and clients of the two superpowers. Latin American nations, historically considered to be part of Ã¢â¬Å"our backyard,Ã¢â¬ were not permitted to remain neutral as Washington expected Latin America to ally with the United States while the Soviet Union sought to gain access to what had been an American sphere of influence. Ã¢â¬â What were the major violations of human rights in El Salvador and Guatemala? How did women react to the kidnapping, torture, murder, and disappearance of their loved ones? Ã¢â¬â The major violations of human rights was people disappearing , the tortured, the jailed, and the murdered were the so-called subversives, members of communist organizations, armed guerrilla groups, or/and agents of international communism, and whoever wasÃ suspected of these activities. These open violations of human rights were based on ideological grounds and were used to stop the spread of revolutions in the region. Most of the victims were young people who saw the example of Cuba as a solution for poverty and social inequality in Latin America. Ã¢â¬â The women react were condemned to silence, form fear of losing their own lives or being disappeared. This atmosphere of impunity, silence, and fear was challenged by mothers, grandmothers, wives, aunts, sisters, and nieces of the disappeared. In countries such as Argentina, Chile, El Salvador, and Guatemala, women formed massive movements of civil confrontation to search for the truth about their disappeared relatives. These women were regular housewives; some did not have a formal education, others did not even know how to speak Spanish (the case of Guatemala), and most were oblivious to any ideological militancy. Their trigger to action was their love, a mother love. Ã¢â¬â Why are these movements labeled as the Ã¢â¬Å"Gendering of Human Rights? -The movements labeled as the Ã¢â¬Å"Gendering of Human RightsÃ¢â¬ was women engaged in human rights struggles that not only transformed their countries but also their own lives. They challenged their traditional assigned gender roles. Through their actions women became protagonists in the struggle for human rights and democracy in Latin America. In so doing, women appropriated public spaces formerly reserved for men. Their massive presence in plazas, streets, mass media, congress, international forums, and wearing black dresses (COMADRES), white scarves covering their heads, holding colorful quilts (Arpilleras), dressed in traditional Mayan attires, and all holding a photograph of their missing relatives, impregnated the worldÃ¢â¬â¢s collective memory. Some exaples are, , the Mothers of Plaza de Mayo of Argentina, Las Arpilleras or quilt-makers of Chile, the National Committee of Guatemalan Widows (CONAVIGUA), and the Committee of Mothers and Relatives of Prisoners, the Disappeared and the Politically Assassinated of El Salvador (MonseÃ ±or Oscar Arnulfo Romero) (COMADRES). Ã¢â¬â What were the major accomplishments of these womenÃ¢â¬â¢s organizations? -Some of the major accomplishments of these womenÃ¢â¬â¢s organization were that womenÃ¢â¬â¢s actions have brought a different understanding of feminism. By feminism, I refer to ideology that seeks gender equality or equality between women andÃ men. Women departing from their traditional role of mothers created movements that transformed forever womenÃ¢â¬â¢s lives and politics in Latin American nations. Without shooting a single bullet and developing peaceful movements of civil disobedience, they helped to overthrow dictatorships and end civil wars. Women gained consciousness and citizenship. Last but not least, women empowered themselves through education and exposure to national and international forums.
Wednesday, January 8, 2020
Art must be taken as serious as science, discovery, creation and knowledge in the sense of advancement of understanding. Each person is a physical object but each person is someone who thinks and has feelings. Knowledge and understanding is more self-knowledge because of the animated spirit that constitutes our nature. Imagination is used when watching a 2-dimensional film rather than sitting in the audience watching a live performance with everything happening right in front of your eyes. We can clearly say that worthy art directs the mind. Aristotle writes that the aim of tragedy is to bring out the process of releasing emotions of the audience. Aristotle wants to awaken the audiences senses of empathy and fear so they can eliminateÃ¢â¬ ¦show more contentÃ¢â¬ ¦Aristotle believes the plot should be a complete fill with a beginning, middle and end. The diameter should be that the audience could fathom without having a hard time for each part and as a whole. The plot also craves a c entral theme in which the six elements are connected to display the protagonistÃ¢â¬â¢s fortune change. The dramatic cause and the likelihood of something happening should be emphasized with the change in the protagonistÃ¢â¬â¢s fortune. Tragic incidents are outside the limits of the tragic heroÃ¢â¬â¢s control or those incidents are not close to the heroÃ¢â¬â¢s characteristics. Therefore the plot is to draw matters of the universe rather than the tragic heroÃ¢â¬â¢s connotation. The protagonist is looked as the character that goes through the change. Since AristotleÃ¢â¬â¢s ambition is to awaken empathy and fear through adjustment of the main character, he has to be a symbol that the audience can identify and the predetermined course can cause these feelings of empathy and fear. Aristotle says compassion is enticed by unnecessary disaster, by the bad luck of a man just like us. The possibility of characters on the foundation of the bounds define the perfect protagonist as a man who very well famous and successful but he is not extremely ethical and just someone whose disaster is shown upon and not by sin or immorality but by some mistake of awareness or weakness. The hero should not displease the affection of the audience and as a character he must be